Commentary on the multimodal design choices of DoOO

My ‘Domain of One’s Own’ (DoOO) website follows a simple yet effective theme. By doing this I have attempted to appeal to all audiences, but more so those who have an interest in English Language relating to new media. Although having the option to follow various themes, I have decided to customise my own as it reflects my design choices and personal preferences.

As viewers you can instantly see the distinctiveness of the colour black. My intention was to make this website bold yet elegant, thus producing a more powerful and effective page. I have also decided to collocate the colour black with white font. Again, this makes my DoOO page stand out to viewers due to the contrast. Also, I have added a warmer colour for the font that appears on my menu bar. This helps the viewer figure out where they are on the website.

Evidently, my background image is a photograph taken at a concert. It was a breath taking moment, which had to be captured as everyone in the stadium turned on their flashlights on their phones. This was a meaningful and unforgettable moment for me, hence why I thought it would be a perfect background image for my DoOO page. Ultimately, this produces a complementarily relationship as the image directly forms a multimodal relationship with the colour and text choices. This essentially personalises my website as this overall black and white theme reflects my experiences, but also works well together in terms of colour saturation and initial representation.

Easy accessibility was important to me during the process of constructing my multimodal design choices. This can be perceived as ‘attention transacting’ as each design of mine has been created to publicly interact with my desired audience (Jones and Hafner 2012). As seen below in a screenshot of my website, there are features such as a search box, recent posts and sub-headings leading on from the main pages of my menu bar.

Kress and Van Leeuwen’s (2006: 197) ‘dimensions of visual space’ can be used to analyse and justify these features. The ‘New’ is essentially what they are searching for within the search box as they may be new to the website. The ‘Ideal’ can be both the recent posts located on the side of the website, or the tags on the bottom (see below). Again, this makes it easy to access information along with appealing to all viewers.


Furthermore, the ‘Given’ can be seen through my ‘About me’ page. This is because viewers – most likely English interested individuals – will know what to expect from the website as a whole after reading this personal information. I also have a contact page specifically for feedback so I can make any relevant changes or simply interact with those who share similar interests to the ones displayed on my website.



  • Jones, R, H., Hafner, C, A. (2012) Understanding Digital Literacies: A Practical Introduction. 
London: Routledge.
  • Kress, G. and van Leeuwen, T. (2006) Reading images. Abingdon: Routledge.
  • Sandhu, S (2018) Simran Sandhu: English Language and Literature student at Coventry University. [online] available at <> [03 January 2018]


  • Jewitt, C,. Bezemer, J,. and O’Halloran, K. (2016) Introducing Multimodality. London: 
  • Rowsell, J. (2013) Working with Multimodality: Rethinking Literacy in Digital Age. London: Routledge.

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